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Brand Reinforcement sponsored by KOTRA
중소·중견기업 해외시장 브랜드 경쟁력 높여내년도 세계일류상품 자가브랜드 수출 지원 강화기사입력 2014-12-24 05:27:28 태웅메디칼의 CI 변경 사례 [산업일보]산업통상자원부(장관 윤상직)와 KOTRA(사장 오영호)는 국내 중소·중견기업들의 해외 시장 브랜드 경쟁력을 높이기 위해 내년도 ‘자가브랜드(OBM, Original Brand Manufacturing) 수출지원사업’을 확대 운영하고, 기업별 상이한 수요에 부응하는 맞춤형 지원 사업으로 탈바꿈할 예정이다.KOTRA는 산업통상자원부가 국가 수출품목을 다양화하고 미래의 수출동력을 확충하기 위해 2001년부터 추진하고 있는 세계일류상품 육성사업의 일환으로 ‘자가브랜드(OBM) 수출지원사업’을 추진해 오고 있다.자가브랜드 수출지원 사업은 세계시장에서 우리 기업의 브랜드 경쟁력을 높여 수출상품의 제값 받기 정책의 일환으로 2011년부터 추진되었으며 올해 16개사에서 2015년도에는 20개사로 지원기업을 확대할 계획이다.자가브랜드 수출지원사업에 참가한 기업은 3년 동안 KOTRA 해외무역관과 브랜드 컨설팅 업체의 도움으로 △맞춤형 브랜드 전략 수립 △CI(Corporate Identity) 등 브랜드 커뮤니케이션 수단 개선 △브랜드 마케팅을 통해 브랜드 인지도와 경쟁력을 높이게 된다.지난 18일에 개최된 정기 자가브랜드 워크샵에서 성공사례를 발표한 박인숙 태웅메디칼 차장은 “지난 3년간의 자가브랜드 사업에 참가해 CI를 리뉴얼 하는 등 자사만의 브랜드 아이덴티티(BI)를 재정립할 수 있었고, 세계 시장에서 특색있는 마케팅 전략으로 고객들에게 친근하게 다가갈 수 있게 됐다”고 밝혔다.최혜란 기산전자 대리는 “지난 3년간 자가브랜드 사업에 참가하며, 다양한 전시회를 활용한 브랜드 홍보, 맞춤형 바이어 초청 행사(비즈니스 세미나, 기술교육 등), 실용신안출원, 해외 신문광고, 회사 홍보 영상 제작 등으로 해외시장에 기산 브랜드를 알리는데 큰 도움을 받았다”고 밝혔다.최혜란 기산전자 대리는 “지난 3년간 자가브랜드 사업에 참가하며, 다양한 전시회를 활용한 브랜드 홍보, 맞춤형 바이어 초청 행사(비즈니스 세미나, 기술교육 등), 실용신안출원, 해외 신문광고, 회사 홍보 영상 제작 등으로 해외시장에 기산 브랜드를 알리는데 큰 도움을 받았다”고 밝혔다.반도체공정장비 제조 기업인 한미반도체는 2013년부터 진행한 자가브랜드 사업 일환으로 일본, 미국을 대상으로 전시회, 반도체 전문지 광고 등을 통해 브랜드 및 제품 광고 및 홍보활동을 진행했다. 그 결과 올해 일본 수출액은 약 87억원, 미국 약 57억원으로 전년 대비 각 644%, 156%의 매출 성장을 기록하는 성과를 보이고 있다.이 밖에도 자가혈당측정기를 생산하는 아이센스는 자가브랜드 사업을 통해 칠레의 사보험시장과 B2C사업으로 영역을 확장하고 있고, 루트로닉과 대교 등 금년도 처음 동사업에 참가한 기업들은 브랜드 진단과 컨설팅을 바탕으로 해외시장 확대에 나설 계획이다.신환섭 KOTRA 중소기업지원본부장은 “우리 중소·중견기업은 세계적인 기술과 품질경쟁력을 보유하고도 브랜드 인지도가 낮아 해외시장에서 어려움을 겪는 경우가 많다”고 지적하고, “자기 고유 브랜드의 해외 인지도를 높여 제값 받는 수출기업이 많아지도록 자가브랜드 수출지원사업을 활성화할 계획”이라고 밝혔다.KOTRA는 매월 1회 참가 기업을 대상으로 자가브랜드 워크숍을 개최해 성공사례를 공유하고 기업 맞춤형 브랜드마케팅 교육을 시행하는 등 가시적인 성과를 창출하기 위한 실질적인 서비스를 제공하고 있다.천주희 기자 cjh2952@daara.co.krCopyright ⓒ 산업일보. 무단전재 및 재배포 금지http://www.kidd.co.kr/news/177652
15.01.07 -
Digestive Disease Week 2014
Digestive Disease Week 2014 ● 03.May.2014 ~ 06.May.2014● Congress Venue: McCormick Place, Chicago IL, USA● Booth Exhibition & TaewoongMedical Events DDW2014 is one of the largest and most prestigious gastroenterology meeting, from May 3 ~ 6, at McCormick Place in Chicago IL, USA, which is jointly sponsored by AGA (American Gastroenterology Association), The American Association for the Study of Liver Diseases (AASLD), The American Society for Gastrointestinal Endoscopy (ASGE) and the Society for Surgery of the Alimentary Tract (SSAT). Exciting and cutting edge research data in Gastroenterology, Hepatology, Endoscopy and Gastrointestinal Surgery were presented that will help change the way physicians diagnose and treat gastrointestinal disorders.Taewoong Medical participated with trendy yet sophisticated booth style using see-through mesh fabric and special spot lights. In particular, our new selling item Endoscopic Radio Frequency Ablation (RFA) was launched, catching lots of attention. Before official DDW period began, TW Medical organized Partner’s Day where TW’s exclusive distributors from all over the world get together and we briefly introduce general DDW Information, DDW Abstract/scientific issues and TW News, followed by casual cocktail gathering. Likewise, around 180 physicians and distributors from every countries enjoyed magnificent view, great dinner and lots of fun at Taewoong Medical’s Niti-S™ Cruise Dinner on Lake Michigan. This year, 256 exhibitors companies participated with their booth and more than 15,000 people participated making DDW2014 such a big success.DDW 2015 will take place from May 16~19 at Walter E. Washington Convention Center, Washington, DC. and we will be there with our booth and other TW programs. We hope to see you there!
14.06.02 -
United European Gastroenterology 2013
United European Gastroenterology 2013 ● 14.Oct.2013 ~16.Oct.2013● Congress Venue: Icc Messe Berlin, Germany● Booth Exhibition & Taewoong Medical Events The United European Gastroenterology 2013 takes place in Berlin, Germany. This time is celebrating our 8th participant UEGW. This time, Taewoong Medical booth concept is ‘Connectivity’ which means like our company slogan ‘We connect your life’. Under this concept, we installed open gate booth for welcoming our guests. At this time, over 14,000 participants who are representative for gastroenterology, hepatology, endoscopy, oncology and gastrointestinal surgery. Every year, standards and volume of submissions steadily rising, UEG Week is the place where the best research is presented. Before the booth exhibition, we had ‘Partner’s day’ which means meeting with Taewoong Medical’s distributor all around world. Our partner’s day takes place in The Ritz-Carlton Hotel, Berlin on 13.Oct.2014. Over 17 different countries, 50 participants attend our partner’s day. We had meaningful discussion time related with business and our further relationship. Through this Taewoong Partner’s day, we’re looking forward build up good relationship and exchange each of our distributor’s opinion. Also, Taewoong Medical 3rd consecutive dinner symposium held in The Ritz-Carlton Hotel Grand ballroom hall, Berlin. At this time our moderators are Prof. Marc Barthet from France and Prof. Jong Ho Moon from Korea. For dinner symposium, we had invited Prof. Brigitte Schumacher from Germany, Prof. Guido Costamagna from Italy, and Prof. Jacques Deviere from Belgium. Each of speakers prepared presentation regarding Self-expandable metallic stenting issues and all of guests had great time in dinner symposium. At this time, we released our new newsletter named ‘Connect’. Connect is likely to be education letter related with Taewoong Medical stent products and we’re going to including experiences and comment from users(doctors). Also, Connect(Newsletter) is going to be published about Taewoong Medical’s news and performance in the world. Connect will be published every year during UEGW period. UEGW 2013 booth exhibition and Taewoong events both concludes that overall the celebrations were very well received and extremely successful. Upcoming next UEGW 2014 is going to be held in Vienne, Austria. We hope we will meet there with big smile. Thank you for everybody who are attention our company.
13.10.29 -
Asian Pacific Digestive Week 2013
Gastro 2013 APDW/ WCOG Shanghai Asian Pacific Digestive Week 2013/ World Congress of Gastroenterology ● Sep. 21~ Sep. 24, 2013● Congress venue: Shanghai Expo Center, Shanghai, ChinaTaewoong Medical has participated in this premier Global event on gastroenterology of Gastro 2013 APDW which was organized by The Asian Pacific Digestive Week Federation(APDWF) and the World Gastroenterology Organization(WGO) in order to come together to learn about the latest research and advancements, actively participate in the advancing field of gastroenterology.APDW is the largest annual scientific gathering in Gastroenterology in Asia Pacific region. This year roughly 5000 health employees (Doctors, Nurses) visited from all continents to share ideas and discuss how to improve treatment options for patients.On 21 September, Congress began with an outstanding Postgraduate Course focused on issues in Gastroenterology and Liver Disease and a Live Demonstration Endoscopy Course. Over the next three days, from 22nd to 24th of September, the main program was convened and presented during exhibition organized in four primary tracks: Live Demonstration Endoscopy and Endoscopy sessions, Upper GI, Lower GI and Liver Disease.Thanks to all of our partners and visitors who visited from all around the world to support Taewoong Medical’s contributions towards improving health of patients around the world.
13.10.08 -
2013 Workshop in Cuba_ 2nd Workshop of Advanced GI Stent Training
Workshop in Cuba2nd Workshop of Advanced GI Stent Training ● 2013.07.12 ~ 07.13● Venue: National Center of Minimal Access Surgery, Havana, Cuba● Course Director: Dr. Julian Ruiz (Director of)● Guest Speakers: Dr. Massimo Conio, Dr. Guido Costamagna 2nd Workshop of Advanced GI Stent Training was organized by Taewoong Medical, Euromedical (Italian, Cuban Distributor) along with National Center of Minimal Access Surgery of Habana, Cuba in order to inform and share knowledge/experience for a successful GI Stenting through expertise lectures and tele-transmission of live demo cases. Around 50-60 participant doctors from different nations such as Mexico, Canada, Switzerland and Cuba attended the Workshop. In fact, 5 doctors came from Mexico, 2 doctors came from Canada, 2 doctors from Switzerland and approximately 40 Cuban doctors were present.First day of Workshop began with greetings from Guest speakers and vice-president of Taewoong Medical, company presentation, new product introduction. Subsequently, Dr. M. Conio gave Lecture/presentation in Esophageal stenting by Dr. M. Conio followed by Live demo in Cuban patients. In the afternoon, Dr. G. Costamagna gave his lecture/presentation in Esophageal stenting case as well, followed by Live Demo. Second day, Dr. M. Conio gave lecture on colonic stenting using his latest published article, Metal-Analysis of endoscopic stenting as bridge to surgery vs. emergency surgery for left-sided colorectal cancer obstruction. Later on Dr. G. Costamagna gave lecture on Biliary Hilar Tumor stenting followed by Live Demo cases. In Cuba, there are no private hospitals or clinics as all health services are government- run and every Cuban citizens can benefit from high level health services at no cost. There are more than 65,000 qualified doctors in Cuba. Moreover, since 1990 Cuban government has established Medical University in Havana providing education for 1,500 foreign students from Central/Latin America and Africa each year. Dr. Julian Ruiz who is the physician in charge of Fidel Castro’s health is the director of National Center for Minimal Access Surgery. This center is dedicated to minimally invasive endoscopic surgeries and it’s Graduate School of Higher Medical Science Institute is committed to training of both domestic and foreign specialists in the field of advanced techniques of minimally invasive endoscopic surgeries. Through this workshop TW medical not only looks forward to more business expansion to a new global market but also development and growth in medical field for developing countries. TW will continue making meaningful contributions towards improving health of patients around the world.
13.08.06 -
We are looking for the UVENTA™ Business distributors. 13.06.17
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Digestive Disease Week 2013
Digestive Disease Week 2013 ● 2013.05.19 ~ 05.21● Congress venue: Orlando, USA● Booth Exhibition 2013 DDW was held in Orlando, USA. We, Taewoong Medical, attended as exhibitor.This time Taewoong Medical booth concept is “Art Gallery”. Collaboration with Korean Artist Hyun Seung, Kim who has recently been working in the theme “Communication”, we made an expression of sprit into Taewoong’s booth. As you can see below the pictures, in front of the booth, we installed some art pieces. Each letter portrays different human’s motions. Same as individual comes together as a group recognizing their own identity. Each human looked letter creates a sense of togetherness and make the image of “사람: Korean letter means Human” Back of the front side, we took a place our nation flag as art. Using a lot of cylinders, we covered up with our signature color Red and Blue and inserted space in three dimensions. As Korean company, we’ve been always expressing Korean nation flag into booth. 2013 DDW was also no exception!! Return to the congress story, We displayed our whole stent line; Biliary, Esophageal, Colonic & Duodenal stents. During the congress, the most interested stent was ‘Niti-S Nagi stent for pancreatic pseudocyst drainage which is new release product. A lot of doctors were really interested in this Nagi stent and wanted to know more information. Also, We, TaewoongMedical, have variety of stent product lines, that made to catch doctors and distributors attention from all around the world.Taewoong Medical promised to expectations now and for ever.Also, we had one of the most important event during congress period. The Niti-S dinner party was held at Disney World by TaewoongMedical. Almost 200 guests came from all around the world were having great time with dance and music and fabulous dinner. After finished the dinner, everybody moved on the stage of outside where is the main district, we were watching the magnificent fire work show. All the people here at Orlando couldn’t forget that night. We, TaewoongMedical, do not want to be complacent and step forward for patient’s quality of life and becoming the company which lead less invasive gastrointestinal stent industry. We promised to meet again at Chicago next upcoming DDW 2014.
13.05.28 -
European Association of Urology Congress 2013
28th Annual EAU (European Association of Urology Congress) 2013 ● 2013.03.15 ~ 03.19● Venue : Mico-Milano Congressi, Via Gattamelata 5 - Gate 14, 20149 Milano, Italy The Annual EAU congress is a platform for the international urological community to share the largest and the most relevant knowledge with medical experts practising across the world.European largest, this urology event annually gathers thousands of delegates and exhibits from over 100 countries.This is Taewoong’s second time to participate for the EAU congress and here are our activites. 1) ExhibitionThere were more than 10,000 people participated for this congress and many doctors shoewed their interested in our product – Uventa Ureteral stent. 2) Partner’s DayDuring the EAU 2013, we had a meeting with our international partners to discuss the marketing strategy of Uventa business. 3) Uventa Dinner PartyWe, Taewoong, prepared the Uventa Dinner party for our partners and doctors. Specially, many Italian doctors joined and discussed about the Uventa stent. Before dinner started, our product specialist -Mr. Sergey did presentation about Uventa Ureteral stent and experience in Korea. The next EAU will be held in Stockholm, Sweden. We, Taewoong Medical, will participate and look forward to seeing many doctors.Thank you very much!
13.04.08 -
Asian Pacific Digestive Week 2012
Asian Pacific Digestive Week 2012 ● 2012 12 05~2012 12 08● Congress Venue: Queen Sirikit National Convention Center (QSNCC) Taewoong medical has participated in 2012 APDW(Asian pacific Digestive Week) Bangkok, Thailand which offered a high quality of scientific programs with participation of authorities worldwide as well as prospects in the Asia regions including presentations exhibitions, hands-On, live-demonstrations, lectures and workshops.It was an honor and privilege to take part in a prestigious event which dedicates to all aspects of digestive diseases that influence worldwide population. The knowledge and experience exchanged in APDW 2012 will be a valuable asset to Taewoong to achieve future advanced development and strong global collaboration in the field of Gastroenterology.Lists of events Taewoong participated:Distributor training: 4 December 2012Live demonstration: 5-6 December 2012 (Niti-S™ Biliary D, LCD™, NAGI™ & Colonic D-type were Demonstrated)Sponsored T.A.G.E. Faculty dinnerExhibition: 5-8 December 2012
12.12.17 -
Gastro Panama 2012
Pan-American Gastroenterology Congress 2012 ● 2012.11.07~11.10● Congress venue: Panama city, Panama● Booth Exhibition Pan-American Gastroenterology Congress was held in Panama city, Centro De Convenciones Megapolis. This congress is one of the largest gastroenterology congress among South America.More than 25 medical device companies were participated in this congress.The day before the exhibition, there was hands on course with Taewoong’s esophageal full covered stent and biliary full covered stent. It was good chance to introducing TaewoongMedical’s stent to South American doctors.Doctors came from South America countries, they were high interested in our products and getting know about our stents. This hands on course was full of bursting enthusiasm of doctors.During XXXIII Panamerican Congress exhibition, a lot of doctors visited Taewoong booth. And, they wanted to know about Taewoong stents especially esophageal stents, BETA™&MEGA™ stents which are related with sleeve gastrectomy and bypass surgery. Also, they care much about other esophageal stents and pyloric/duodenal Taewoong stents. It was good time to introduce our stents to South America.This congress is held biennially in South America. We are looking forward to take part in 2014.
12.11.30 -
2012 Newsletter_Taewoong Niti-S™ pyloric/duodenal COMVI™ Stent 12.11.26
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United European Gastroenterology 2012
United European Gastroenterology 2012 ● 2012.10.20 ~ 10.24● Congress venue: Amsterdam, Netherlands● Booth Exhibition TaewoongMedical has been participated in UEGW since 2006. This time, UEGW 2012, is held in Amsterdam, Netherlands. More than 14,000 participants came to Amsterdam to contribute to UEGW 20th Anniversary Meeting. The booth size is total 90sqm and divided 3 different parts_Niti-S™ zone, Optimos zone and Product trial zone. More than 200 people visited our booth and had chance to know our products information. Moreover, product trial zone had chance to introduce our new products which are biliary short wire system and Esophageal TTS delivery system. In this zone, we can show demonstration how to our new products deployed and released. It might be helpful those who want to know about our products.And 1st day of exhibition night, TaewoongMedical’s dinner symposium was held in Okura Hotel near center of Rai. Over 170 people were participated our dinner symposium and listened speaker’s presentation. The 1st speaker was Dr. Giovanini. His presentation was deal with EUS-guided hepatico-gastrostomy with GIOBOR™ stent of ours. And Dr. Costamagna and Dr. Isayama were announced about different malignant hilar stenting. Dr. Costamagna was deal with side by side technique of multiple plastic stent or metal stent. Dr. Isayama was reported about stent –in- stent technique of our LCD™ stent. Last speaker was Dr. Reddy and he was announced about pseudocyst drainage by EUS-guided or therapeutic duodenoscope with NAGI™ stent case.It was really profitable time both audiences and speakers and TaewoongMedical. On flood of supports, we had successfully completed 2012 UEGW.Upcoming next UEGW 2o13 will be held in Berlin, Germany. We hope we can meet next UEGW in Berlin.
12.11.20 -
Digestive Disease Week 2012
Digestive Disease Week 2012 ● 2012.5.18 - 5.23● Congress venue: San Diego, USA● Booth Exhibition Total 90 sqm size of booth and displayed Gastrointestinal stents including biliary, esophageal, duodenal and colonic stents, and also endoscopic accessories such as polypectomy snares and injection needles.This time, Taewoong medical showed not only products, but also provided event zone which was taking photos with wearing Korean Traditional Customs for international visitors to experience Korean cultures.Taewoong Medical is always very proud of being Korean medical device company and also trying to show our National identity of Korea at international congress such as DDW and UEGW.This year, more than 300 people visited our booth and obtain chances to introduce our products.Next year, we will also participate to exhibit booth at 2013 DDW, Orlando, USA.We also invited more than 200 doctors and nurses to our Niti-S Dinner Party. Every DDW period, we invite our customers to throw a party with showing our gratitude at very casual and amicable atmosphere under the name of Niti-S Dinner Party.At this party, all of people from different countries enjoy not only foods, but also being friendly with each other and become getting friends at the end of party.This dinner doesnt have any commercial intention, but only focus on party itself to make everybody enjoy foods, people and mood. Again, we will throw a Nitis Dinner Party at 2013 DDW.
12.10.19 -
Society International Urology 2012
Society International Urology 2012 ● 2012.09.30~ 2012.10.04● Congress venue: FUKUOKA, Japan● Booth Exhibition We, Taewoong Medical Co.,Ltd. attended SIU Fukuoka in Japan from September 30 ~ October 4, 2012.The SIU strives to position itself as a major international platform for sustainable urological education and collaborative humanitarian activities aimed at improving urological care.Notably, the now-annual SIU Congresses give members and colleagues from all nations a forum in which to meet and discuss professional topics in a spirit of collegiality and common purpose.As an exhibitors, Taewoong Medical Co.,Ltd exhibited UVENTA™ Ureteral Stent. From the end of 2011, We have started new business with urology stent. Now, we are promoting UVENTA™ Ureteral stent and several clinical studies.SIU was the 2nd exhibit following the WCE 2012 in Italy.It was successful exhibition in SIU 2012.A lot of doctors and distributors from around world were concerned about UVENTA™ Ureteral stent.It is made by nitinol and PTFE membrane. UVENTA™ Ureteral stent has large diameter. It is 21 Fr and 24Fr are large enough to introduce ureteroscope and other endoureteral devices. Also, it is pre-mounted delivery system cuts off procedure time. And, it has low foreshortening, low migration rate (optimal combination of three layers prevents stent migration), no tumor ingrowth because of PTFE membrane in between two stent blocks tissue invasion. Above those advantages, UVENTA™ has lots of pros.Started by attending SIU 2012, We had chance to give wide publicity to our UVENTA™ Ureteral stent.Taewoong Medical is new company with new concept of metallic stent. Our innovative technology will give excellent benefit to doctors and patients. Trend and perception will be changed in a few years.
12.10.19